REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Competing with the big boys Samsung’s new Galaxy SII is taking on the Goliaths (Apple and Android) who currently dominate the smartphone industry. In recent ads like the one shown above, Samsung pokes fun at blindly loyal Apple customers waiting in line to buy the latest iPhone without considering other options. We applaud Samsung’s approach, which calls attention to how their phones are different from Apple’s: a larger screen, 4G speed, thinner profile, longer battery life. HP similarly distinguishes its tablets from iPads in its advertising. Imitation may be the sincerest form of flattery, but the most effective form of marketing is to demonstrate how your product or service is different from the competition.

Contributed by Theresa

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