REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Making the call Last fall, during the annual NACAC conference, high school seniors and college freshmen provided insight into how they prefer to be contacted by colleges during the admissions process. The students explained that they do not always appreciate institutions’ social media efforts. Even though the “millennial generation” has been raised on technology, they prefer personal reach-out methods, like the old-fashioned phone call, over texts and Facebook posts. While it’s beneficial for institutions to maintain a social media presence, when it comes to the nerve-wracking admissions process, hearing a human voice may help ease fears and build prospective students’ confidence in their college choice.

Contributed by Katie

Tags: