NOTEWORTHY

RFID: Contrived or cutting edge? Radio frequency identification (RFID) is another new location-based technology that people can use to share their experiences through social media. Here’s how it works: let’s say you’re visiting a college. You get a wristband embedded with RFID technology, which you can then swipe at various locations around campus, and you automatically update your Facebook status—no computers or smartphones needed. I can’t help but wonder if students would see this as a gimmick. Today’s freshmen are technology savvy and accustomed to marketing tactics. Are harried administrators—who jump on new technology to keep their institutions on the cutting edge—going to be disappointed as users stop allowing themselves to be tracked?

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