REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Technology and the disappearance of objects The Chicago Tribune, self-styled as “The World’s Greatest Newspaper,” filed for bankruptcy in 2008, and the fate of its venerable building on Michigan Avenue (shown above) is uncertain. As more of us turn to tablets and e-readers, will papers like the Trib end up in the Museum of Obsolete Objects? Recent data show an overall increase in digital newspaper subscriptions, which will help keep journalist enterprises afloat. But the thin pages and rub-off ink of the newspaper might go the way of the rotary phone, the typewriter, and the pocket calculator.

Contributed by Domenica

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